The use of an elevator is to take people and things up and down in high rises and other buildings. It is one of the fastest ways to travel up and down floors without using any of your energy. While you are in elevator you are bounded in a four-sided metal compartment with one side being the door. When people are inside the elevator, they have nothing to do except to gaze around here and there on the walls of the elevator. This makes it a perfect place for advertisements as you will be bound to give a glance at the ads that you will find on the walls of these elevators. And due that elevator marketing has become one of the trending ways of marketing in societies and commercial buildings.
Types of elevator marketing
If you are interested in this way of marketing than for your information there are two forms of elevator marketing.
- Motion elevator marketing
In this type of marketing technique televisions and flat screens are required to be fitted inside the lift. This is one of the best marketing techniques if the area inside the lift is big enough than average lifts. You can telecast advertisements for your business or brand on these screens and the people inside the lift will have no choice but to watch it till they are there.
This type of creative elevator ad is costly but these are very good ways of raising your brand awareness among the people.
- Fixed elevator marketing
This technique involves posters and flyers of your business or brand to be pasted inside and outside of the lift area. This is one of the most common ways of elevator marketing. This technique is also very popular and lots of small and medium scale companies prefer this way of marketing as compared to the first one. The popularity of this technique is more due to the low cost and easy and fast implementation.
How can you benefit by using this way of marketing?
Companies and brands go for marketing to raise their brand awareness and increase their sales by driving in new customers. Every type of marketing technique has this sole primary objective. And through elevator marketing, you can do perfectly that by adding new set customers.
This technique has been tried around many companies and most of them were successful in getting the results that they were hoping for. If you are also thinking about using this form of marketing then you can start with hiring the services of professional elevator companies. These companies are experienced in this field of marketing. And they also don’t cost much compared to other forms of marketing.
So, if you are thinking about using a new way marketing technique to raise the awareness of your brand then this is one the best at affordable prices. You can achieve your target results if you hire the services of a professional elevator marketing companies as they can device a perfect strategy for your marketing campaign.